Sanskriti Bhatnagar

say hello

I deeply care about form & function to
make people feel something in my work.

Previously built for AI SaaS, EdTech, Healthcare and eCommerce —

turning complex systems into simple experiences.

product designer & researcher

recently, I’ve been building new products from scratch that make complex ideas feel simple—

copalm, an AI thought partner.

Built a 0-to-1 AI SaaS platform that turns static knowledge into interactive, conversational libraries.

AI SaaS

0 - 1 product design

conversational UX

july 2025 - present

WebMD Ignite

Designed a 0-to-1 clinical platform using UDL frameworks to make health data digestible for 1.8M patients.

B2C

0 - 1 product design

healthtech

jan 2024 - apr 2024

Transformative Ventures

Built a scalable design system and streamlined discovery flows, nearly doubling the conversion rate.

D2C

growth design

ecommerce

nov 2020 - jul 2023

to document my growth, I've written weekly reflections about my journey through HCI/d—

“Humans practice chunking to holistically understand life to further inform mental models.”

I’ve been learning about breaking things down in order to understand their granularity and ultimately understanding concept holistically. All in terms of categories, mental models, data, emotions, or even stories for that matter.

october 3, 2024

“Humans understand narrative better than letters and metrics”.

Here I was attending my Information Architecture Class at 7:43 pm on a Tuesday evening listening to my professor say — “Human beings understand visuals better than words. Languages are complex.” And it got me thinking — but we communicate in words? Yet our eyes are reluctant on reading, but they appreciate form.

september 7, 2024

Second year, second chances.

How far have I come from August 2023?

On August 12th 2023, I arrived in Bloomington with much enthusiasm about conquering it all in the states. I had a list of tasks, milestones, and skills to master in the next two years. I was determined on learning everything.

As of August 31st 2024, I have finished my first week of classes. It’s the first week of masters as a second year student and I write today reflect and share on how far I’ve come and how my mindset has changed over the course of a year.

august 31, 2024

a day in my life: a photomontage.

In this photomontage, I capture the heart of my life over the past two months in Bloomington. It acts as a visual diary, showing the many different experiences that have happened during this time of change. I've combined various photos I’ve taken since I came to Bloomington.

october 1, 2023

before I moved into product design, I spent my time as an artist & fashion designer—

swimming in rainbows

I want to swim in an endless sky with rainbows and sunshine, but dreaming of colorful air is costly, so I dream these dreams when I sleep at night, and the very next day, I day dream again.

august 07, 2020

discovering freedom.

I realized the cost of freedom the minute I was forced to stay at home and find freedom in my own room staring at my ceiling, where my fan rotates there everyday as days pass by.

april 05, 2020