Hello friend!
Hello friend!
I'm a product designer who deeply cares about
form & function to make people feel something in my work.
I'm a product designer who deeply cares about
form & function to make people feel something in my work.
currently building a B2B AI product for SMBs,
previously built across AI SaaS, B2B2C Health & D2C eCommerce.
currently building a B2B AI product for SMBs,
previously built across AI SaaS,
B2B2C Health & DTC eCommerce.
currently building a B2B AI product for SMBs,
previously built across AI SaaS,
B2B2C Health & DTC eCommerce.
WORK
WORK
a few projects where the research, the design, and the shipping all came together. Some shipped, some rejected.
a few projects where the research, the design, and the shipping all came together. Some shipped, some rejected.
SHIPPED
Copalm, Corp.
Conversational AI SaaS
Designed how an AI thinks alongside an expert.
Shipped a full-stack AI product in code, building from 0 to 1 with — React, TypeScript, Supabase, and Google Cloud Platform (GCP).
23+ user interviews / 100+ sign ups.
Mixed-methods product testing
117+ component design system
Gemini, Perplexity, ElevenLabs.
SHIPPED
Copalm, Corp.
Conversational AI SaaS
Designed how an AI thinks alongside an expert.
Shipped a full-stack AI product in code, building from 0 to 1 with — React, TypeScript, Supabase, and Google Cloud Platform (GCP).
23+ user interviews / 100+ sign ups.
Mixed-methods product testing
117+ component design system
Gemini, Perplexity, ElevenLabs.
SHIPPED
Copalm, Corp.
Conversational AI SaaS
Designed how an AI thinks alongside an expert.
Shipped a full-stack AI product in code, building from 0 to 1 with — React, TypeScript, Supabase, and Google Cloud Platform (GCP).
23+ user interviews / 100+ sign ups.
Mixed-methods product testing
117+ component design system
Gemini, Perplexity, ElevenLabs.
SHIPPED
Copalm, Corp.
Conversational AI SaaS
Designed how an AI thinks alongside an expert.
Shipped a full-stack AI product in code, building from 0 to 1 with — React, TypeScript, Supabase, and Google Cloud Platform (GCP).
23+ user interviews / 100+ sign ups.
Mixed-methods product testing
117+ component design system
Gemini, Perplexity, ElevenLabs.
PROTOTYPE
WebMD Ignite (prev Healthwise)
B2B2C Digital Health
Designed async patient education for 1.8M+ people.
Bridged the communication gap between doctors and 1.8M+ patients with accessible, clinical-grade education design.
Implemented
Universal Design for Learning (UDL).
Thematic analysis in 10+
user interviews
7+ usability tests.
High-fidelity prototype testing.
PROTOTYPE
WebMD Ignite (prev Healthwise)
B2B2C Digital Health
Designed async patient education for 1.8M+ people.
Bridged the communication gap between doctors and 1.8M+ patients with accessible, clinical-grade education design.
Implemented
Universal Design for Learning (UDL).
Thematic analysis in 10+
user interviews
7+ usability tests.
High-fidelity prototype testing.
PROTOTYPE
WebMD Ignite (prev Healthwise)
B2B2C Digital Health
Designed async patient education for 1.8M+ people.
Bridged the communication gap between doctors and 1.8M+ patients with accessible, clinical-grade education design.
Implemented
Universal Design for Learning (UDL).
Thematic analysis in 10+
user interviews
7+ usability tests.
High-fidelity prototype testing.
PROTOTYPE
WebMD Ignite (prev Healthwise)
B2B2C Digital Health
Designed async patient education for 1.8M+ people.
Bridged the communication gap between doctors and 1.8M+ patients with accessible, clinical-grade education design.
Implemented
Universal Design for Learning (UDL).
Thematic analysis in 10+
user interviews
7+ usability tests.
High-fidelity prototype testing.
SHIPPED
Transformative Learning Solutions
D2C eCommerce
Designed the checkout that drove ~$1.2M for 800k customers.
Owned checkout, discovery, and post-purchase for a 800k D2C eCommerce platform, building a figma design system.
18% → 34% checkout CRO
~$1.2M+ in new revenue.
Built a design system for shopify.
UX audits, content sequencing,
and A/B testing.
SHIPPED
Transformative Learning Solutions
D2C eCommerce
Designed the checkout that drove ~$1.2M for 800k customers.
Owned checkout, discovery, and post-purchase for a 800k D2C eCommerce platform, building a figma design system.
18% → 34% checkout CRO
~$1.2M+ in new revenue.
Built a design system for shopify.
UX audits, content sequencing,
and A/B testing.
SHIPPED
Transformative Learning Solutions
D2C eCommerce
Designed the checkout that drove ~$1.2M for 800k customers.
Owned checkout, discovery, and post-purchase for a 800k D2C eCommerce platform, building a figma design system.
18% → 34% checkout CRO
~$1.2M+ in new revenue.
Built a design system for shopify.
UX audits, content sequencing,
and A/B testing.
SHIPPED
Transformative Learning Solutions
D2C eCommerce
Designed the checkout that drove ~$1.2M for 800k customers.
Owned checkout, discovery, and post-purchase for a 800k D2C eCommerce platform, building a figma design system.
18% → 34% checkout CRO
~$1.2M+ in new revenue.
Built a design system for shopify.
UX audits, content sequencing,
and A/B testing.
REJECTED
Luma.ai
AI Image Generation SaaS
Designed a new way to generate images by hand.
REJECTED
Luma.ai
AI Image Generation SaaS
Designed a new way to generate images by hand.
REJECTED
Luma.ai
AI Image Generation SaaS
Designed a new way to generate images by hand.
REJECTED
Luma.ai
AI Image Generation SaaS
Designed a new way to generate images by hand.
REJECTED
TwinMind
AI B2C SaaS + Productivity
Redesigned voice-first onboarding for personal AI.
AFTER
BEFORE
REJECTED
TwinMind
AI B2C SaaS + Productivity
Redesigned voice-first onboarding for personal AI.
AFTER
BEFORE
REJECTED
TwinMind
AI B2C SaaS + Productivity
Redesigned voice-first onboarding for personal AI.
AFTER
BEFORE
REJECTED
TwinMind
AI B2C SaaS + Productivity
Redesigned voice-first onboarding for personal AI.
AFTER
BEFORE
REJECTED
Geodo.ai
AI B2B SaaS + GTM
Rethought the look and structure of an AI sales tool.
REJECTED
Geodo.ai
AI B2B SaaS + GTM
Rethought the look and structure of an AI sales tool.
REJECTED
Geodo.ai
AI B2B SaaS + GTM
Rethought the look and structure of an AI sales tool.
REJECTED
Geodo.ai
AI B2B SaaS + GTM
Rethought the look and structure of an AI sales tool.
ABOUT
ABOUT
this is how I got here, from art, fashion, graphics, UX to building AI Products.
I'm an artist first. Everything else I do is built on top of it.
I'm an artist first.
Everything else I do is built on top of it.
I solve problems
I solve problems
for a living,
for a living,
design with intent,
design with intent,
research before assuming,
research before assuming,
and build user experiences with AI.
and build user experiences with AI.
My background includes a MS and a BA which makes me look at design & art holistically. I moved from fashion to UX — I realized systems across products, content, information need to be as cohesive as a garment. Turns out form and function are inseparable in both. My mixed-methods background finally makes sense :)
My background includes a MS and a BA which makes me look at design & art holistically. I moved from fashion to UX — I realized systems across products, content, information need to be as cohesive as a garment. Turns out form and function are inseparable in both. My mixed-methods background finally makes sense :)
At present, I build.
At present, I build.
copalm went from my grad capstone to a registered company with 100+ users and me teaching myself
copalm went from my grad capstone to a registered company with 100+ users and me teaching myself
to design in code so I could ship it.
to design in code so I could ship it.
Now I'm designing at Verde - building an AI dashboard for small business owners,
Now I'm designing at Verde - building an AI dashboard for small business owners,
from 0 to 1.
from 0 to 1.
I've also helped invent digital teach-back
I've also helped invent digital teach-back
at WebMD Ignite (prev Healthwise), with a prototype for 1.8M+ patients worldwide.
at WebMD Ignite (prev Healthwise), with a prototype for 1.8M+ patients worldwide.
Healthcare is where I learnt the
Healthcare is where I learnt the
value of intentional design with AI
value of intentional design with AI
as forgotten information has medical consequences.
as forgotten information has medical consequences.
Between building copalm.ai & WebdMD Ignite, I was a product design fellow at Handshake AI, training models and learning what good output looks like from the inside. Prior to that was Branding and eCommerce at Transformative Ventures building systems that served 800k people, with visual design before that at esoverse.
I design for the long term, and I stay close enough to the problem to let it keep surprising me.
I design for the long term, and I stay close enough to the problem to let it keep surprising me.
my design values —
my design values —
Research Before Assuming.
Research Before Assuming.
Form & Function are inseparable.
Form & Function are inseparable.
Embrace Failure.
Embrace Failure.
Digital Mediums Change Meaning.
Digital Mediums Change Meaning.
Stay Close to the Problem.
Stay Close to the Problem.
Design is Better Built Together.
Design is Better Built Together.
